Alexander Long

Labyrinth, 2024
Acrylic and Inkjet on Board
11 x 9 x 4 in

My practice engages with the semiotics of visual consumption, positioning the cake as a loaded cultural artifact. Embedded within its form are temporal, geographic, and socio-economic signifiers that gesture toward broader systems of meaning. By foregrounding the image of the cake—simultaneously celebratory and excessive—I destabilize its referential function, inviting a reading that transcends mimicry. The work functions as a critical apparatus through which to examine the entanglements of spectacle, consumer desire, and the aesthetics of surveillance capitalism, commodification, and mass visuality.